As part of our name change from Servant Christian Community Foundation to National Christian Foundation Heartland, we’ve moved the blog to a new location. To read the latest posts and catch news from the generosity movement, visit:
We’ve all seen the Red Campaign to raise awareness and dollars for the fight against AIDS in Africa by giving a small portion of the profits of from sales of certain products (coffee, yogurt, t-shirts) to charity. (An example is below). But have you ever wondered if all that buying of cause-related products hurts donations to charities? The answer is yes, according to a study from the University of Michigan’s Ross School of Business.
“If two consumers have equal preference for a product, which is offered at the same price to both, but one of them buys this product as a cause-marketing product, her charitable giving will be lower than the other’s,” Ms. Krishna writes.
It was a reminder to me to see my purchase of Newmans’ Own products (the profits of which are donated to charity) as simply another purchase, rather than as a charitable gift. It’s also prompting me to ask myself what are the unintended consequences of other innovative fundraising initiatives?
Individuals are able to deduct up to 50% of their income, giving that much is a challenge for most. This mathmatics professor at Northern Virginia Community College works two additional jobs so he has enough to do just that.
I’ve been at the Global Leadership Summit this week, and it’s been extremely challenging. Of particular note was an interview of Blake Mycoskie. Blake founded the shoe company TOMS with the goal to give away one pair of shoes for every pair purchased – what the company calls “One for One”. Since its founding in 2006, over 680,000 pairs of shoes given away to children in the third world.
What’s amazing about their model is the passion of their customers. People purchasing TOMS shoes are making a real, measurable difference by buying their product. Some statements that popped out of the interview to me: