An ESPN article shares the story of a major benefactor to the University of Connecticut who wants the school to return $3 million in donations and remove his family name from its football complex. The donor is upset that he was shut out of discussions about the selection of a new football coach.
I don’t know the full ins and outs of the story and relationships in this particular case but as I read the article I wondered if there is a lesson here for how we approach donor relations in Christian ministry.
The scenario the donor and university are facing in this story appears to reflect a more transactional relationship. I give this – you do that – scenario. The challenge now is the donor feels short-changed and demands a refund.
It begs the question, “Are we about transactions or transformation when it comes to givers?” Transactional versus transformational represents a major mindset adjustment when it comes to fundraising.
Transformational giving focuses on the transformation of the giver as well as the transformation in the ministry. God’s design for giving is such that we grow stronger in our dependence on Him. When we embrace and live out Biblical stewardship we become a greater reflection of Christ.
Want more on Transformational Giving? www.missionincrease.org.