Giving on the Web: A “Like” button or “Recommend”?

John Jantsch posts on the marketing blog Duct Tape Marketing that the decision between having users link to your ministry via the Facebook buttons “Like” or “Recommend” is an important decision.

His findings are that while a “Like” button will likely get a high number of clicks, a “Recommend” is more likely to mean more to the friends and family of your readers. It takes more commitment for a user to recommend an organization to their contacts, but that is ultimately what we’re shooting for, he argues.

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