Ten Tips to Make Your Website Work for Your Donors

The online world is here to stay for ministries.  For that reason, it’s a good time to evaluate your website from a donor’s perspective.  Here are 10 tips:

  1. Be concise. Most donors are scanners.  Big blocks of text scare people off.  Use bullet points and small paragraphs.
  2. Use pictures. Show the story.  Don’t just tell it with text.  Pictures produce emotions, and let your readers “feel” your mission.
  3. Highlight your vision, mission and key objectives. Make sure that people know where you are going, how you are going to get there and your 3-5 mission critical activities.
  4. State the problem clearly. Make sure that your donors know what problem you are trying to solve.  Make sure your solution is clear as well.
  5. Have a “donate” button. It’s imperative that you give people a way to help.  Include cash, credit card and non cash giving options.  See www.idonate.com as one non cash service option.
  6. Make giving easy. No more than 2 clicks away to the donate page.
  7. Give something away. The best bet:  give away information.  Maybe you can give away a white paper.  Give them a reason to visit your site because of timely, relevant and shareable content.
  8. Provide contact information for board and staff. People want to know who is involved with your organization.
  9. Keep it current. Enough said.
  10. Optimize your site so people can find it. Make your site easy to find with search engine optimization.  SEO work doesn’t have to be costly.  Use a provider from elance.com for instance.

William F. High is the President/General Counsel of the Servant Christian Community Foundation (www.servantchristian.com).  Servant’s mission is to inspire, teach and facilitate revolutionary biblical generosity.  He may be reached at whigh@servantchristian.com.

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