The online world is here to stay for ministries. For that reason, it’s a good time to evaluate your website from a donor’s perspective. Here are 10 tips:
- Be concise. Most donors are scanners. Big blocks of text scare people off. Use bullet points and small paragraphs.
- Use pictures. Show the story. Don’t just tell it with text. Pictures produce emotions, and let your readers “feel” your mission.
- Highlight your vision, mission and key objectives. Make sure that people know where you are going, how you are going to get there and your 3-5 mission critical activities.
- State the problem clearly. Make sure that your donors know what problem you are trying to solve. Make sure your solution is clear as well.
- Have a “donate” button. It’s imperative that you give people a way to help. Include cash, credit card and non cash giving options. See www.idonate.com as one non cash service option.
- Make giving easy. No more than 2 clicks away to the donate page.
- Give something away. The best bet: give away information. Maybe you can give away a white paper. Give them a reason to visit your site because of timely, relevant and shareable content.
- Provide contact information for board and staff. People want to know who is involved with your organization.
- Keep it current. Enough said.
- Optimize your site so people can find it. Make your site easy to find with search engine optimization. SEO work doesn’t have to be costly. Use a provider from elance.com for instance.
William F. High is the President/General Counsel of the Servant Christian Community Foundation (www.servantchristian.com). Servant’s mission is to inspire, teach and facilitate revolutionary biblical generosity. He may be reached at firstname.lastname@example.org.