Your Ministry’s Elevator Speech

Have you ever met someone for the first time and walked away thinking, “Man, that was like drinking from a fire hose.” You loved their passion and energy, but you had no idea what they were saying – it was too much, too fast. Sometimes, as ministries, our printed materials that we give to donors can have that same effect: a lot of passion, but too much to process at one time.

One way to tackle this, especially on a first meeting, is to develop your one-pager. Think of this like your well-tuned, ‘30 second elevator speech’ in print. It should be designed to give enough info to captivate your audience, giving them a feel and general idea for what it is you do. Ideally, it leaves them wanting to know more, wanting to continue the conversation. Inform and invite without overwhelming.

A bulleted one-page overview document can be a powerful piece in particular with the business savvy. Some key things to highlight (again in bulleted form, not narrative form):

  • Mission, Vision, Values
  • Key accomplishments or history highlights
  • Growth strategy
  • Board and staff info
  • Funding Plan
  • Current needs

Connie Hougland is Vice President at Servant Christian Community Foundation. She helps ministries and non profits transition from targeting donors to serving givers. She can be reached at chougland@servantchristian.com.

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