Giving in the News: The New Face of Giving

By Andrea Stone, USA TODAY

A charity that provides water to African villages posts locations of new wells using Google Earth, and a 13-year-old contributor in Manhattan tracks the progress.

A cancer charity accepts “micro-donations” of $5 by text message.

An orchestra in Michigan begins posting videos of its performances on YouTube to try to draw patrons.

The United States long has been a nation of givers, but a new generation is transforming the way we do good. Millennials and Generation Xers, especially those 20- and 30-somethings starting careers, may not have the bucks to be major donors, but they are finding ways to help others and prompting big changes in the way charities raise money.

Young people are “not just making checks and going on with their lives. They want to be part of what happens” to their money, says Claire Gaudiani of the Heyman Center for Philanthropy and Fundraising at New York University. She says today’s young people contribute to favorite causes earlier, more consistently and in more imaginative ways than their grandparents did.

Read the entire article at USA Today.

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