To Sell Or To Give?

By Connie Hougland

Likely, this is a question many of your supporters are challenged with more often than you realize – likely, even more than they realize.

You’ve heard us say it before – most giving is done in the form of cash (80%) while the wealth of the world sits in assets (91%).

So, what if more people realized they had the opportunity to invest in something they really care about – your ministry – beyond what their checkbook allows them to do? What if someone told them they could take their stuff – relieve them of the burden of having to sell – and turn it into Kingdom Capital?

You will see more stories in upcoming issues of this newsletter about some unique gifts we’ve had the opportunity to facilitate through SCCF/iDonate. But, let me give you a sneak peek:

  • A box full of costume jewelry = $875 to a ministry committed to reaching Muslims for Christ and supporting the persecuted church.
  • Star Wars/Battlestar Galactica/Star Trek collections = a Gen-X donor experiencing the joy of generosity and $1500 to Kingdom work.
  • Antique Binnacle = $2500 to a local church
  • Longaberger Basket Collection = nearly $11,000 to a local church
  • Cars, boats, trucks and more = over $74,000 to charities the first 6 months of 2008

Remember, your supporters won’t know about the opportunity to invest in your ministry through non-cash and creative giving unless you tell them you can serve them in that area through your SCCF ministry fund and iDonate.

In future posts on Giving Solutions we’ll talk about tactics, techniques, and ideas for how to communicate and market non-cash giving to your supporters and grow giving to your ministry!

Connie Hougland is Vice President for Servant Christian Community Foundation

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